New fund-raising scheme fuses profit with philanthropy.
نویسنده
چکیده
A new approach to fund-raising in the battle against AIDS in Africa has appeared in the consumer marketplace. Product RED, launched by U2 lead singer Bono, went on sale this spring. Unlike traditional fund-raising vehicles, such as philanthropic foundations, RED blurs altruism, profit motive and consumer appeal. But can it overcome the ethical and practical pitfalls of fusing commerce with charity?
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ورودعنوان ژورنال:
- Bulletin of the World Health Organization
دوره 84 4 شماره
صفحات -
تاریخ انتشار 2006